Page 10 - Rolls Royce, Bentley Mihi Exculta Magazine (Made for Me) - Issue 1, designed and produced by Connell Marketing Associates, UK
P. 10
PRODUCTS
From 0 to 40
in
five years
The Two-Door Bentleys
Fashion a Market
The resurgence of the Bentley marque over the last ten years is one of
the world’s business success stories.
More recently, the bringing to market of three, new Bentley two-
door models since 1992, each with its own clearly defined position
and target markets, has created a new market for Bentley dealers. As
a business opportunity its value is already proven. It is five years
since the launch of the first new, two-door Grand Tourers since the
classics of the R- and S-Type Continentals of the 50’s and 60’s; the
Continental R at Geneva in 1991 followed by the head-turning, four-
seater, convertible Azure in 1995 and the world-acclaimed Continental
T last year. Now the two-door range accounts for 40 per cent of the
total revenue of Rolls-Royce and Bentley dealers world-wide.
10 MIHI EXCULTA - May 1997
