Page 19 - Fedral Mogul News Collection

Issue 3 - Bradford United News

Interpreting the Quarter Two Results Council Surgery

By David Beattie Meeting Your Council

CHIEVING PLAN SALES is Quarter 2 - Net Sales v Plan Rep In Warehouse And
Aobviously our continual Assembly
objective. And, in the first Sales Plan
quarter, we were so close to it S PART OF THE MOVE to make
14000
at 98%. In Q2 we got even closer ACouncil better able to represent
12000
at 98.5%. its members, a new scheme which
In fact, this is a tremendous 10000 sets aside a specific time for
achievement because we began 8000 employees to consult with Council
£000,s
the quarter, in April, with a deficit 6000 representatives, went on trial
to plan of approximately £250k. 4000 starting July.
We were unable to recover this in The second Monday of the month
2000
May. In fact, after two months, we is the designated Council surgery date
0 th
had sunk to £500k below plan for Engine Sealing Friction Champion Total – the next date is 14 August. Between
the quarter. 11.30 and 12.30 in the morning and
This left us with a mountain to climb in June but, thanks to a super human effort between 4.00 and 5.00 in the afternoon,
from the whole Bradford team, we achieved 107% of plan for the month, leaving us just Council reps from warehouse and
£200k down on the quarter overall. assembly will be available in the ground
So, what about the rest of the year? I am still optimistic that we can hit our floor training room for any of their
targets and be the best performing LDC in Europe. There’s no doubt that it will be a members to go and consult.
tough task. We must improve on our service to the customer, improve on availability, The first 30 minutes of each of the
get things right first time and give our sales team the support and confidence they two periods (11.30am-12.00 noon and
need from us if we are to succeed. I know what we are capable of if we pull together. ❖ 4.00pm-4.30pm) will be by prior
appointment only. All appointments to
be made through Emma Bannister,
secretary to Council, on extension 2322.
New Millennium, Watch Out! Just book the appointment – you must
tell your supervisor where you are going
Thefts Prompt Increased – and turn up at the appointed time in
Security Measures
New Image UST RECENTLY, there have been the training room.
The second 30 minutes of each
J a series of thefts from the Legrams period (12 noon-12.30pm and 4.30pm-
Brands Get Make-Over Lane site. Not only company 5.00pm) will be available on an open
equipment, such as computers and house basis, but this will be in
STRIKING NEW SERIES of advertisements is set to product, but personal items have employees’ own time.
A revitalise the Champion and Ferodo brands.
been lifted too. Howard Simpson, assembly manager,
Two of the most famous names in the automotive parts It’s always bad news when stuff and Tony Bellwood, warehouse manager,
market, with world-wide profiles, the residual awareness of gets pinched. Apart from the hassle will be meeting with Council reps regularly
Ferodo and Champion as brands with a reputation for top and cost of replacing the items stolen, to discuss any issues raised at these
quality, range and technical superiority is still very high but in a site where access is partly
it was felt that, overall, their image in the marketplace was restricted there’s always the very surgeries (or anywhere else) to ensure that
starting to be perceived as slightly old-fashioned. unpleasant thought that, maybe, the problems get a full and early airing and,
The new advertising campaign – which is hitting the thief is a work-mate. wherever possible, are resolved in-house
The company is doing everything and promptly without having to go to a
necessary to protect against these thefts Council meeting.
but without making entry restrictions The new arrangements will be on
trial for a couple of months. ❖
continued on page 5...
Front Page News

Champion At Centre Of Magazine Feature

ECENTLY, DAVE WALKER, editor of
major trade magazines right RAuto Technician, was invited to have a look
across Europe now and in the around the Champion spark plug factory at
coming months – is geared Upton and its adjacent European Technical
towards reminding installers (both workshop and DIY) and Centre.
distributors just why the brands are so powerful. He was so impressed by what he saw
Exploiting its position as one of the top three European
parts brands, the Champion campaign is built around the that he devoted the entire front page of the
proposition – using other, leading but non-automotive glo- June issue to a picture of a Champion plug
bal brands as a benchmark for its contemporary appeal – and six pages inside to describe the
that it is the world’s favourite spark plug. manufacturing process and the advanced
The Ferodo campaign reinforces its position as the technology in the technical centre where the
undisputed leader in European car friction products and uses plugs are tested to the extremes of endurance.
a series of famous firsts – again, using non-automotive Auto Technician, with a circulation of
images to underline its universal reach – to make the point. 17,000, is the magazine of the Retail Motor 3
The imagery in the adverts is emotional, powerful and Industry Federation and goes to engine
surprising. ❖ centres throughout the UK. ❖