Page 21 - Fedral Mogul News Collection
P. 21

Issue 3 - Bradford United News


        Customer Exchange                                                      traditional arrangements with equipment
                                                                               manufacturers but our business concentrates
                                                                               on slow- to medium slow-moving parts and
                                                                               distress items – products the manufacturers
        The Ferraris Factor                           NE OF FEDERAL-MOGUL’S    can’t ship quickly enough or in the quantities
                                                                               required – and that’s where we’re unbeatable.
                                                  Omost important customers,     “We carry more than 70,000 lines and we’re
                                                  FPS has been offering a      supplying 6,000 customers, typically motor
                                                  wholesale distributor service to  factors and engine re-manufacturers, via
                                                  the automotive aftermarket for  our 24 sites – that includes our sister
                                                  nearly seventy years.        companies SLP, Engine Express and Euro
                                                      Very much has changed since  Service Distribution – and we’re ready to deliver
                                                  FPS, or Ferraris Piston Service Limited  up to six times a day. No-one else can match
                                                  as it then was, first opened for business  that and we make sure we stay ahead by keeping
                                                  back in the early 30s but the essence  up with the very latest technology.
                                                  of its business, and therefore of its
                                                  success, has remained consistent – to




                                                  deliver the products the customers
                                                  want, when they want them and at  “I’m not so sure ordering on-line, for
                                                  the right price.             example, is going to bring the massive
                                                     It’s a simple enough proposi-  benefits which some claim for it but,
                                                  tion but, with fierce competition  nevertheless, FPS is ready for it if that’s
        and ever increasing customer expectations, getting it right means not only does FPS have  what our customers want. We’ve got some
        to have its act together but so do its suppliers.                      of the most sophisticated, bespoke
            Managing director, Terry Wainwright, explained why supplier        computer systems in place to make sure
        partnerships are so important. “There has been an explosion in the     that, if we’ve got it, then so has the
        numbers of parts due to the increase in bespoke automotive technology.  customer – right when he wants it – and
        It’s just not possible for motor factors to stock them all – and nor   we work in real time so a customer knows
        would they want to. The fast-moving stuff can be catered for through   he can ring us at 11.55am and the product
                                                                               will go out on the 12 o’clock van.
                                                                                   “We’re known for our reliability and that
         Champion’s                                                            means we have to rely on our suppliers. If they
                                                                               let us down on supply it means we have to
                                                                               protect ourselves by holding more stock
                                                                               ourselves. If we haven’t got it in stock then a
           Champion                                                            phone call becomes an enquiry rather than a
                                                                               sale and we’ve lost our reputation.
                                                                                   “Important though it is, it’s more than
               Local Boy Beats                                                 just a stock issue. We don’t just supply
                                                                               products we support a brand. We have a
                   Best In World                                               deliberate policy to stock the biggest brands
                                                                               or what we perceive as long-term winners.
                                                                               That means quality product but it also
              WENTY-THREE YEAR OLD                    this story is continued on  means range. So we rely on our supplier to
              DOUGIE LAMPKIN HAS A LOT                page 5...                get those right too – and to keep them right.
        TGOING FOR HIM. First off he’s                                         We also have to be competitive so there
        a Yorkshire lad – Silsden on the                                       again we rely on our supplier to have the
        outskirts of Bradford, to be exact –                                   right pricing policy.
        which already puts him in a class of                                       “Four essential requirements we’re
        his own; but he’s also pretty hot when                                 looking for from a supplier but, when we
        it comes to travelling on two wheels                                   think we’ve got them, then we’re prepared
            Currently the world trials champion – indoor and outdoor – Dougie’s lead by the  to support that supplier with our investment
        end of round 8 in the 2000 season was already unassailable, making it certain that  up front. For example, if a supplier
        he will add yet another world title to the six he already has when the competition  introduces a new catalogue then we’re
        reaches its final round in Andorra in September.                       almost ready to ask them to tell us what to
            Dougie started the season by announcing a sponsorship deal with Champion –  stock. And we’ll do that, we’ll make the
        not a bad brand to carry around when winning is becoming almost a habit. As technical  investment. But, if they haven’t done their
        sponsor, Champion expertise is on hand during the gruelling outdoor series – still  homework properly then we expect them to
        seen as the ultimate title. Pre-season testing suggested that his new 249cc Montesa  take back what we can’t sell.
        Honda 315RY was in top condition and that has now been proven on the race track. ❖  “And that’s another important part of the
                                                                               partnership. I often think our suppliers don’t
                                                                               push us enough. We want to see them coming
        continued from page 5...  Thefts Prompt  quite clear to every employee. The company may  to us with bright ideas to attack the marketplace.
                            Increased Security  also restrict access to authorised users only in  We want to work together to both our benefits.
        Watch Out! Measures                 certain specified areas.           And those who are prepared to work hard with
        so strict that it’s difficult to move around.  Regardless of official security measures, all  us will outstrip their competitors.
            First off, covert cameras are being installed  employees are urged to be vigilant about their personal  “FPS has been dealing in the brands
        in addition to the visible ones already in place.  belongings. Don’t leave valuables lying around.
        Second step is the introduction of a card identity  The company is ready to pursue any individual  which now belong under the Federal-
        system for everyone working on site or coming in  caught thieving – company employee or outsider – to  Mogul banner for many, many years
        as a visitor. By now, everyone should have had  the full extent of the law. Theft by an employee is deemed  – since AE first started. It’s a  5
        their photographs taken so that a pass can be  to be an act of gross misconduct and can result in  relationship we want to see continue
        allocated and the rules for their use will be made  dismissal. ❖       under Federal-Mogul.”  ❖
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