Page 9 - Rolls Royce, Bentley Mihi Exculta Magazine (Made for Me) - Issue 8, designed and produced by Connell Marketing Associates, UK

Profit RETAILING
from
Plans A

Retail Network MIHI EXCULTA - April 1999 9
Viability

Is Paramount

The implications of the
Bentley growth plan for the

world-wide retail network
are immense.

Whilst, on average, retail
sales volumes are planned to

increase by five times, in
some markets and in some
local areas that figure could

be in excess of 10 times
greater than today’s
volumes.

Of course it’s not only
new car sales which will be
affected, the impact on the

sale of used cars and,
vitally, on service business

will also have a dramatic
effect on any dealership’s

profitability.