Page 3 - Rolls Royce, Bentley Mihi Exculta Magazine (Made for Me) - Issue 5, designed and produced by Connell Marketing Associates, UK
P. 3
EDITORIAL - 4 MARQUES - 15
THE RE-BIRTH OF BEAUTY: EVERY STORY NEEDS A PICTURE:
A new business for a new motor car. The hallmark guarantees the
DIE WIEDERGEBURT DER SCHÖNHEIT: provenance.
Ein neues Untermehmen für ein neues
GESCHICHTEN BRAUCHEN BILDER:
Automobil. Kennzeichen als Herkunftsgarantie.
PRODUCTS - 5 MARKETS - 8, 12
PRODUCT OF THE IMAGINATION: TIMING IS EVERYTHING:
Seize the day. Trends indicate the perfect opportunity.
PHANTASIEPRODUKT: TIMING IST ALLES:
Vom rechten Moment. Trends zeigen, wann die Gelegenheit am
günstigsten.
CUSTOMERS - 6
LUXURY SECTOR FACTS:
MORE THAN JUST A NICE DAY OUT: Rolls-Royce and Bentley enjoy third successive
Why Crewe is your most powerful sales year of growth.
tool. FAKTEN ZUMLUXUSSEKTOR:
Das dritte Wachstumsjahr in Folge für Rolls-
NICHT NUR EIN SCHÖNER AUSFLUG: Royce und Bentley.
Crewe: unser bestes Vertriebs - Tool.
ACADEMY - 16
RETAILING - 10
ACADEMY STAGES THE GREAT LEAP
STRING OF PEARLS: FORWARD:
New retail environments encircle the globe. New era unveiled before the franchise.
WIE EINE PERLENKETTE: IN DER ACADEMY WIRD EIN GROSSER
Neue Geschäftsräume in aller Welt. SCHRITT NACH VORN PRÄSENTIERT:
Franchisepartnern enthüllt.
Whilst every care has been CONTENT & DISTRIBUTION:
taken in compiling the PREMIUM BRANDS - 18
Neil Morley, Joe Ashworth,
information in this magazine, Marketing Operations, THE ULTIMATE BRAND NAME:
Rolls-Royce Motor Cars Ltd Janice Dalrymple, Rolls-Royce as an Icon.
cannot accept legal liability for
Marketing Communications, DER ULTIMATIVE MARKENNAME:
any inaccuracies. Rolls-Royce Motor Cars Limited, Rolls-Royce als Kultsymbol.
All rights reserved. Crewe, Cheshire CW1 3PL,
England.
No part of this magazine may
be reproduced, stored in a Tel: +44 (0) 1270 255 155
retrieval system, or Fax: +44 (0) 1270 500 620
transmitted in any form, or by FRONT COVER:
any means, electronic,
Illustration specially commissioned
mechanical, photocopying, from Lucy Bristow for Mihi Exculta.
recording or otherwise,
© 1998 Rolls-Royce Motor Cars Ltd.
without prior permission of
Rolls-Royce Motor Cars Ltd. Printed in England
Design & Production
www.connellmarketing.com
MIHI EXCULTA - April 1998 3
