Page 4 - Rolls Royce, Bentley Mihi Exculta Magazine (Made for Me) - Issue 1, designed and produced by Connell Marketing Associates, UK
P. 4
EDITORIAL MADE FOR ME
The Rolls-Royce and
“Für Mich Gebaut” Bentley Family Is Unique
Rolls-Royce That is not extravagant exaggeration
und Bentley: but a simple statement of fact.
eine ganz Typically, our owners will have be-
besondere tween five and six cars in their port-
folio but our research has shown that
Familie the relationship they have with their
Rolls-Royce or Bentley motor car is like
Das ist keine extravagante Übertreibung, sondern die no other. So, we transcend the pre-
schlichte Feststellung einer Tatsache. mium automotive market; conse-
quently, everything we do, as a com-
In der Regel besitzen unsere Kunden einen Wagenpark pany and as a franchise, must also
von fünf bis sechs Fahrzeugen; unsere Untersuchungen transcend the marketplace.
haben aber gezeigt, dass die Beziehung, die sie zu ihrem
Rolls-Royce oder Bentley pflegen, von keiner anderen Mar- The marketplace itself is dynamic and, as we re-launch the
ke erreicht wird. Wir setzen Massstäbe auf dem Markt franchises, there is much to consider; so it is appropriate that we
der Oberklassen-Automobile; folglich müssen auch alle share our collective experiences from around the world. Such
unsere Aktivitäten (im Unternehmens-wie im Franchise- insight is vital if we, a small but very specialised family, are to
Bereich) auf dem Markt Massstäbe setzen. perform at the highest levels of excellence - as our owners expect
of us.
Der Markt selbst ist dynamisch, und während wir nun
das Franchise-Konzept neu auflegen, müssen wir viele “Made for me. By people I know. And who know me.”
Dinge berücksichtigen; daher ist es überaus zweckmässig,
wenn wir unsere gemeinsam gesammelten Erfahrungen We have to begin to live that ethos. It is the promise we make
aus aller Welt austauschen. Diese Erkenntnisse sind für to our owners and it is the promise we make to you.
unsere kleine, aber sehr spezialisierte Familie lebenswich-
tig, wenn wir das überragende Leistungsniveau aufrecht- This magazine has been made for you. Only franchise staff
erhalten wollen, das unsere Kunden von uns erwarten. who are who are registered for dealer training will be included on
the mailing list. Only 1,000 copies will be published around the
“Für mich gebaut. Von Menschen, die ich kenne. Und world.
die mich kennen.”
It is published in three languages - English/Japanese, English/
Wir müssen beginnen, nach diesem Ethos zu leben. German - to reflect the languages spoken in our four major mar-
Dieses Versprechen geben wir unseren Kunden, und die- kets. Other languages will be added as the markets merit it.
ses Versprechen geben wir auch Ihnen. However, transcending language barriers and using Henry Royce
himself as our model, the magazine title - “Mihi Exculta” - is in
Diese Zeitschrift wurde für Sie produziert. Sie wird nur Latin.
den Franchise-Mitarbeitern zugesandt, die für Händler-
schulungen registriert sind. Elitist? Perhaps; but then we make no apology for that. So,
too, are our owners. Besides, this classical language, which is
Weltweit werden nur 1000 Exemplare aufgelegt.. ❖ now no-one’s language, can equally be said to be everyone’s.
Mihi Exculta will seek to provide our franchise network with
hard data on a variety of subjects. Critically, of course, on the
high luxury car market, but also extending that to include com-
parisons with the total high luxury goods sector. Our owners’
portfolios are not restricted to motor cars and neither should
ours. We need to be aware of what our owners are doing; what
appeals to them, what they are investing in. There will also be
features on current, major developments within the franchise
and in the business in general.
Mihi Exculta - Made For Me - has been made for you. ❖
4 MIHI EXCULTA - May 1997
