Page 3 - Rolls Royce, Bentley Mihi Exculta Magazine (Made for Me) - Issue 9, designed and produced by Connell Marketing Associates, UK
P. 3
EDITORIAL - 4 CONTENT & DISTRIBUTION: PRODUCTS - 12
STAR SIGNS: Neil Morley, THE POWER TO PLEASE:
Increasing the pace of awareness building. Marketing Operations, Putting the two-door in its place.
VERFÜHRUNG DURCH VORFÜHRUNG:
STERNZEICHEN: Janice Dalrymple, Die Zweitürer stehen im Mittelpunkt.
Wie der Bekanntheitsgrad von Bentley erhöht wird. Marketing Communications,
Rolls-Royce Motor Cars Limited, CUSTOMERS - 14
INTERVIEW - 5 Crewe, Cheshire CW1 3PL,
THE GREAT BRITISH SEASON:
VIEW FROM THE TOP: England. Making Crewe the ultimate destination.
Tony Gott discusses the future. BRITISCHER SOMMER:
Tel: +44 (0) 1270 255 155 Alle Wege führen nach Crewe.
BETRACHTUNGEN VON OBEN: Fax: +44 (0) 1270 500 620
Tony Gott äußert sich zur zukünftigen Entwick- RETAILING - 16
lung von Rolls-Royce und Bentley Motor Cars. FRONT COVER:
KEEPING TABS ON CUSTOMERS:
MARQUES - 8 Illustration specially commissioned Identify the time to change.
from Lucy Bristow for Mihi Exculta. LERNE DEINE KUNDEN KENNEN:
THE BOX OF DELIGHTS: Zyklen für den Fahrzeugwechsel.
Bentley and Rolls-Royce marques in © 1999 Rolls-Royce Motor Cars Ltd.
ACADEMY - 17
the heart of Europe. Printed in England
Design & Production ACADEMY IN PRACTICE:
BENTLEY SHOWCASE. www.connellmarketing.com Workshops focus on expanding
„Manege frei“ für die Schmuckstücke customer base.
DIE AKADEMIE IN DER PRAXIS:
der Volkswagengruppe! Workshops mit Ziel, den Kundenkreis
zu erweitern.
MARKETS - 10
PREMIUM BRANDS - 18
HLS SECTOR UP-DATE:
1999 year to April. DESIGN ON THE FUTURE:
How to profit from principle.
SUPER-LUXUSKLASSE - UP-DATE: DURCH MARKENWERTE ZUKUNFT GESTALTEN:
Januar bis April 1999. Die Bang & Olufsen Erfolgsstory.
FEEDER SECTOR GETS A BOOST:
New entries arouse interest.
AUFSTEIGERSEKTOR MIT STARKEN IMPULSEN:
Neue Modelle wecken großes Interesse.
Whilst every care has been
taken in compiling the
information in this magazine,
Rolls-Royce Motor Cars Ltd
cannot accept legal liability for
any inaccuracies.
All rights reserved.
No part of this magazine may
be reproduced, stored in a
retrieval system, or
transmitted in any form, or by
any means, electronic,
mechanical, photocopying,
recording or otherwise,
without prior permission of
Rolls-Royce Motor Cars Ltd.
MIHI EXCULTA - August 1999 3
