Page 3 - Rolls Royce, Bentley Mihi Exculta Magazine (Made for Me) - Issue 8, designed and produced by Connell Marketing Associates, UK
P. 3
EDITORIAL - 4 MARKETS - 12
IN THE EYE OF THE WORLD: FEEDER MARKET SHAPES UP:
Object of desire. Tomorrow’s customers need watching.
DERNEUE KUNDENKREIS:
IN ALLER ÖFFENTLICHKEIT: Wachsende Zahl neuer potentieller Kunden.
Das Objekt der Begierde.
PRODUCTS - 5 ACADEMY - 15
BENTLEY FIRES THE IMAGINATION: ACADEMY WORKS ON DEMAND:
Dream car captures the headlines. Real Time Solutions to local market
INTERNATIONALER AUTOSALON IN GENF: issues.
Ein Traumwagen erobert die Titlseiten. ALLZEIT BEREIT - DIE ACADEMY:
Anforderungen steuern das Angebot.
MARQUES - 7
CUSTOMERS - 16
STIMULATING RESPONSE:
Bentley advertising proves that getting THIS DRIVING BUSINESS:
Road-Show events raise local profiles.
the right numbers is a science. THEMA PROBEFAHRTEN:
Ein Klassiker frisch verpackt.
STIMULUS WERBUNG:
Bentley Kampagne beweist: Werbung PREMIUM BRANDS - 18
erreicht neue Zielgruppen. THE ONLY NAME IN TOWN:
The signature says it all.
RETAILING - 9 EIN SCHRIFTZUG SAGT ALLES:
Es kann nur Einen geben.
PROFIT FROM PLANS:
CONTENT & DISTRIBUTION:
Retail network viability is paramount.
Neil Morley,
DER PROFIT LIEGT IN DER PLANUNG: Marketing Operations,
Ein gesundes Händlernetz ist von entscheidender Janice Dalrymple,
Bedeutung. Marketing Communications,
Rolls-Royce Motor Cars Limited,
Whilst every care has been Crewe, Cheshire CW1 3PL,
taken in compiling the
England.
information in this magazine,
Rolls-Royce Motor Cars Ltd Tel: +44 (0) 1270 255 155
cannot accept legal liability for Fax: +44 (0) 1270 500 620
any inaccuracies. FRONT COVER:
All rights reserved. Image by David Connell Marketing
for Mihi Exculta.
No part of this magazine may
be reproduced, stored in a © 1999 Rolls-Royce Motor Cars Ltd.
retrieval system, or
Printed in England
transmitted in any form, or by Design & Production
any means, electronic, www.connellmarketing.com
mechanical, photocopying,
recording or otherwise,
without prior permission of
Rolls-Royce Motor Cars Ltd.
MIHI EXCULTA - April 1999 3
